حلال مارکیٹنگ کا قرآنی تصور اور روایتی مارکیٹنگ سے اس کا تقابل

Quranic concept of Halal Marketing and it’s comparison with conventional Marketing

  • Noor Wali Shah University of Karachi
  • Prof. Dr. Ubaid Ahmed Khan University of Karachi
Keywords: Halal Marketing, production, consumption, human life

Abstract

The term Marketing is as old as the human history itself. It is the basic and core need of human life as it involves from production to consumption that is supposed the complete process of any business. In order to regulate and manage this whole process, it is divided into four main parts: Production, Pricing, Place and Promotion. It is abbreviated as 4 P’s of marketing. Several books and articles are available to understand these concepts and to implement them in someone’s business to get good results. It is necessary to evaluate the term Halal marketing and compare these 4 P’s of conventional Marketing with Islamic concepts of Halal Marketing. In this paper after defining conventional and Islamic Marketing, a complete Quranic Concept of Halal marketing is transcribed, and then a comparative study between Conventional Marketing and Halal Marketing is prepared on the basis of 4 P’s of Marketing.

Author Biographies

Noor Wali Shah, University of Karachi

Ph.D Research Scholar, Department of Qura'an wa Sunnah

Prof. Dr. Ubaid Ahmed Khan, University of Karachi

Chairman, Department of Usool-ud-Din

Published
2020-06-30